Hello

Hi, I’m Liv! A Content Creator, Video Editor and Social Media Strategist based in Cambridge, UK. I specialise in creating and strategising platform-native content designed to perform across TikTok, Instagram and Youtube.

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With over 3 years of in-house experience and 6 years working as a freelance creator, I’ve developed a strong understanding of what works on social, from capturing attention in the first few seconds to creating content that keeps people engaged and coming back for more.

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My approach blends creativity with strategy, focusing on content that feels natural to the platform while still delivering real results. I’m constantly observing trends, audience behaviour, and the small details that truly make content perform.

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Alongside my creative work, I hold a BSc in Mathematics, which gives me a unique analytical perspective when it comes to performance. I’m able to look beyond the surface of content and understand what’s actually driving results, using that insight to refine and improve over time.